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Tester Campaign’s First TV Ad Highlights Montana Roots

November 8, 2023

BILLINGS – Yesterday, third-generation dirt farmer and U.S. Senator Jon Tester launched his first campaign ad of the cycle, a 60-second spot where Jon talks about his life in Big Sandy, Montana and how he’s standing tough against the outsiders trying to change Montana.

See what folks are saying about Jon Tester’s first campaign ad for the 2024 Senate race:

Jon Tester: “My roots are deep. My grandparents homesteaded the place we’re on. I’m an incredibly lucky man – my wife and I, to be able to farm that land […] I fight for Montanans every single day in a place where there’s not a lot of representation of real, rural America.”


NBC News
: “The spot, called ‘Big Sandy,’ uses upbeat music and Tester’s voice to highlight his roots as a third-generation Montanan. It casts him as a Washington outsider seeking to combat Montana’s rising costs, to ‘expand veterans’ clinics, and save our rural hospitals and schools.’”

ABC FOX Montana: “As the election for Senate kicks off with speed, Senator Jon Tester is launching his very first TV ad of the 2024 reelection campaign […] The ad talks about his life in Big Sandy and outsiders trying to take charge of Montana.”

The Messenger: “In the 60-second spot, shared with The Messenger, Tester details his upbringing in Big Sandy, Montana (population 596), and his family’s history of farming in the area for three generations.”

Washington Examiner: “Sen. Jon Tester’s (D-MT) 2024 reelection campaign released a new advertisement Tuesday highlighting the topics most important to Montana voters and how he differs from other senators, including his fellow Democratic colleagues.”

MTN News: “Tester’s first ad highlights his farm life in Big Sandy and the changes Montana has been experiencing. In it, he vows to protect Montana’s way of life in Washington, D.C. […] Ads for Tester are also running online.”

Missoulian: “The message of the ad sticks to Tester’s brand, one that frames him as different from other politicians in D.C., including a mention of how he doesn’t ‘look like the other senators.’ […] ‘It’s jam packed with what Montanans like to hear,’ Bennion said, who has done focus groups with voters throughout Montana.”

POLITICO Minutes: “Embattled Sen. Jon Tester (D-Mont.) dropped his first TV ad Tuesday […] Tester, the first Senate Democrat to go on TV, touts his three-generations-deep roots in Big Sandy, Mont., and bemoans rising costs and loss of access to public lands.”